Activity: Identify and Plan Demand Management Initiatives

This activity analyzes any misalignment between demand for and supply of IT services. For any gaps identified in this way, it determines whether demand management measures have the potential to help close them. It formulates a prioritized set of recommendations (agreed with the business) for demand optimization, recognizing that the measures which will influence demand can require coordinated focus within the business and in Capacity Management, and can involve a combination of incentives and penalties (typically pricing). When an approach for demand optimization has been finalized, a plan of action to implement the demand influencers is created and communicated to all relevant parties.